BriefBuilt
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Shopify store setup service

A Shopify storefront through one clear package.

BriefBuilt is a package-based Shopify store design and build service. Choose Launch, Reviewed or Studio, complete a structured brief and receive the storefront for private review.

Request a free Store Preview Compare Shopify packages

A Store Preview is a compact visual direction, not a complete or live Shopify website. Your request is reviewed before the private preview is shared; timing depends on current availability.

A clearer route to Shopify

Clear scope before the work begins.

Product entry, extra copy and atmosphere images are separate add-ons. Timelines start only after payment and once the complete brief, content, product data, assets and required access have been confirmed.

  1. 01Start with directionRequest a free compact Store Preview or compare the fixed-package options.
  2. 02Complete the private briefA paid project starts after payment, a complete brief, supplied content and the required Shopify access.
  3. 03Review before go-liveYour storefront is prepared in an unpublished theme. Nothing is published automatically.

Fictional preview only

A clear workspace after purchase.

After your project is accepted, your brief, files, working Shopify storefront preview and feedback stay together in one private website-hosted workspace. You test the storefront on desktop and mobile before you approve it.

This fictional module illustrates the post-purchase experience. Opening it, requesting a Free Preview or choosing a direction does not start a purchase, build, Shopify connection, transfer or publication.

BriefBuilt Fictional dashboard example ● Private
Compact project summary

A clear summary, with the complete brief one click away.

Ready
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Content & pagesApproved copy and page plan
Ready
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Shopify accessSecure access confirmed
Ready
Simplified fictional example

Studio North briefing

A compact public example—not the complete customer brief.

BusinessStudio North

Curated homeware for design-conscious customers.

Primary audienceThoughtful home shoppers

Customers looking for modern objects with a warm, editorial feel.

Storefront goalMake the collection easy to explore

Lead visitors from the main story to collections and product details.

Visual directionWarm, calm and editorial

Natural tones, generous spacing and focused product photography.

Pages using supplied contentHome, About, Contact and Journal

Product and collection templates are prepared separately.

Customer providesLogo, final copy and product photography

BriefBuilt checks the supplied material before the build starts.

Free Preview starting point The customer makes one explicit choice:
  • Use the direction as the starting point.
  • Adapt it and describe the changes.
  • Leave it behind and start without that direction.

The real private briefing contains all required fields. Any answers copied from a Free Preview stay editable until the customer reviews and confirms the full briefing. Only the reviewed submission becomes build input.
After confirmationOnly the reviewed submission becomes build input

No builder to learn. You review the working storefront; BriefBuilt handles the build.

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Included and excluded

Know the storefront scope before selecting a package.

Every base package covers what shoppers see in a Shopify theme that is not live yet. Package limits are shown before checkout.

  • Reusable homepage, product, collection and cart templates, plus pages using your content within the selected limit.
  • Every package covers up to 10 pages using your content. Launch includes up to 1 feedback round, Reviewed up to 2 rounds and Studio up to 3 rounds. BriefBuilt checks each revised preview before sharing it.
  • Catalog Migration, Website Copywriting and Brand Atmosphere Images are separate one-time add-ons only when selected.
  • Payments, tax, shipping, inventory, legal policies, fulfilment, third-party licenses and final go-live remain under your control.

Practical answers

Know what you are choosing before the build starts.

Which Shopify package should I choose?

All packages cover up to 10 pages using your content. Choose Launch for up to 1 feedback round, Reviewed for up to 2 rounds or Studio for up to 3 rounds. Use each round for one clear list of changes. BriefBuilt checks each revised preview before sharing it.

Is product entry included?

No. Product entry is not included in a base package. Catalog Migration can be added for up to 25 simple products supplied through the completed BriefBuilt CSV.

When does the project timeline start?

After payment and only once the complete brief, content, product data, assets and required Shopify access are available and confirmed.

Start without committing to a full build

See a possible direction for your Shopify storefront.

Request a free Store Preview

Client case

See the service in practice.

See how BriefBuilt brought a Dutch HR consultancy's services, content and visual direction together in a Shopify storefront.

Launch package with selected add-ons. Presented in English; delivered in Dutch.

Explore the Shopify client case