Your project timeline is confirmed after payment and receipt of your complete content and required Shopify access.

Project Add-on
Brand Atmosphere Images
One-time price in USD for your selected market, excluding VAT where applicable. The checkout must confirm the same currency and final amount before payment.
We create and prepare eight atmosphere images to suit your brand and approved visual direction. Brand Atmosphere Images is an optional service within a Launch, Reviewed or Studio project.
Included
- Exactly 8 atmosphere images
- Image direction based on your brief, brand colours and references
- BriefBuilt review and selection before delivery
- Editable placement within the Shopify theme
We use AI-assisted image creation and review the images for fit with your agreed direction before delivery. These images do not replace your logo, product packshots or legally required product photography. This add-on runs once and requires a base package.
This add-on must be purchased alongside one Launch, Reviewed or Studio package. It runs within the same private project and cannot start a separate storefront project.
What you supply
A clear visual direction for all eight images.
- Brand colours, style preferences and useful visual references
- Intended subjects, mood and image use
- Your own logo and product packshots separately where relevant
The eight atmosphere images support the storefront; they do not replace packshots, your logo or legally required photography.
What happens after payment?
Important service information
The important details, when you need them.
Review timing, package limits, other costs, responsibilities and privacy before ordering.
Review service details
Every package covers up to 10 pages using your content. Launch, Reviewed and Studio include up to 1, 2 or 3 feedback rounds. Use each round for one clear list of changes. Fixing a clear issue in BriefBuilt's delivery is part of quality control and does not use a feedback round.
Shopify subscriptions, domains, paid themes, apps, fonts, photography and other external licenses are excluded unless explicitly listed.
BriefBuilt prepares what shoppers see in a Shopify theme that is not live yet. Custom-coded storefronts, headless builds, custom apps and running the wider business are not included.
After your final approval, BriefBuilt checks and prepares the approved theme for transfer. Nothing is published automatically.
You own and approve product data, payments, taxes, shipping, inventory, policies, fulfilment and final publication. Materials you provide must be lawful to use.
Base packages include reusable product, collection and cart templates, but not manual product entry. Catalog Migration imports up to 25 simple products from the completed BriefBuilt CSV. Page counts cover pages designed with content you supply. Additional copy is available through Website Copywriting.
BriefBuilt designs, builds and refines the storefront. AI tools may assist selected production tasks, while BriefBuilt applies design judgment and quality control before each revised preview is shared. Purchased add-ons run only when ordered and are not repeated during revisions.
BriefBuilt provides B2B services only. Prices exclude VAT.
Private briefs and project files are used only to deliver and support the paid project. They are not displayed publicly. Shopify and selected service providers process necessary order and project data. Contact support to request access, correction or deletion where applicable.
When will my project start?+
After checkout, complete the guided Shopify brief and share collaborator access. We confirm your start once all required content, product data and assets are complete.
Can I request extra Shopify templates or features?+
Yes. We identify anything outside the listed package scope before work begins and provide a clear additional price. Paid apps, themes and licenses are purchased separately by you.